This BSA award recognizes outstanding service by an adult individual or by an organization for demonstrated involvement in the development and implementation of Scouting opportunities for youth from rural or low-income urban backgrounds. It is named in honor of Civil Rights Activist, Whitney Moore Young Jr., who worked with and ran local branches of the National Urban League before becoming its head in 1961. He was responsible for greatly expanding the size of the organization while overseeing the racial integration of corporate workplaces. I am honored to have received the Whitney M. Young Jr. Service Award.